A Mobile-Friendly Website is a Must
These days, 60-70% of web traffic comes from mobile devices. If you want to maximize the leads, calls, and sales generated by your business's website, it has to look good and work well on mobile devices.
Features of an Optimized Website
Here Are Some of the Most Important Features Your Website Has to Get Right, If You Want It to Help Your Business Shine Online
Looks Great
Clean. Modern. Aesthetically pleasing. Good alignment. Good spacing. No clashing or overlapping colors or elements. A healthy balance of images and text. Maybe even a dash of pizzazz here and there. You get the idea. A site that's simply easy on the eyes as opposed to be an eyesore.
Calls-to-Action
This is where the leads come from, and where a lot of websites fall short. The greatest looking website won't yield much if it doesn't have properly placed buttons calling upon users to take action. Whether it's a clickable phone number to help customers quickly and easily call you, or strategically located buttons and contact forms, these are crucial elements that often get underutilized or misused.
Mobile-Friendly
A site that displays as well on cell phones and tablets as it does on desktop. With good-sized fonts that don't require a magnifying glass to read. We live in a mobile-first world now, and the mobile versions of websites have become even more important than their desktop counterparts.
Good Metadata
The part of your website only your administrator and the search engines can see. The back-end data that helps sites like Google understand what the heck your website is about. Normally, this is a completely separate service called technical search engine optimization, but if we build your website for you, this hugely critical component will be built right in from the get-go at no additional cost.
Informative
The quality and value of the actual written content on the website. What it says and how it's ordered. Does it flow well? Does the information appear in the right order from top to bottom? And does it convey the right information to help your customers want to engage your business?
Loads Fast
A good website loads quickly. No ifs, ands, or buts about it. This is critical because it creates a better user experience, meaning fewer people will abandon your site because it didn't load quick enough. Search engines love websites that load quickly for the same reason. If your site speed is good, more people come, more people stay, and you even get extra love from the search engines. Everybody wins.
Benefits of a New Custom Website
Your Website's Appearance Is Only The Beginning!
01
Responsive, Mobile-Friendly Design
Hip Hip FurRay is a boutique pet spa providing dog bathing and grooming services. For this client, we've developed a website with 35+ pages that yields them 150-200 appointments each month, and they're constantly growing.
03
Blogging
We've also recently launched a canine wellness blog for them, which we design and write for. This blog will continuously increase their site's size and improve upon their content, providing them with additional organic impressions, clicks, and sales.
02
Technical SEO
Additionally, we overhauled their technical SEO by implementing strategic website title tags, meta descriptions, H1, and H2 headers. We were able to increase their number of indexed pages on Google from 12 to 35, nearly tripling the number of pages on their site which can be displayed on Google's search engine results page.
Empower Your
Growth Online
The appearance of a website is important, but it's just a starting point. Professional digital marketers like us understand the significance as well as the potential behind a website built the right way. If you're interested in speaking to us about a new website, schedule a free consultation with us today to learn more and receive a free web design estimate.
