The Impact of Social Media Advertising
When used correctly, a social media ad campaign can have a significant impact on your business's image, branding, consumer trust, and ultimately, its growth.
Instagram Ads & Posts
Instagram allows businesses to connect with audiences with organic posts or ads that emphasize pictures and videos. This can come in especially handy for businesses that want to establish and share their brand's identity, show off their products, stores, etc. It's also a good way to promote time-sensitive news like sales, holiday specials, and much more.
Facebook Ads & Posts
Facebook has many of the same capabilities that Instagram has. Organic or paid content on both Instagram and Facebook can be targeted a handful of ways, ensuring your content is only reaching people that align with your target demographic. And since both entities are owned by the same parent company, we can manage both efforts in one fell swoop.
We Cover the Most Popular Social Media Platforms
Benefits of Social Media for Businesses
Although social media sites can have huge user bases and can be used for most forms of digital marketing, they're definitely better for some things than others. They also tend to be crowded with advertisers, so it's important to remember what social ads and posts are best used for.
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Awareness
Some products and services are already in high demand, while others are more niche. We evaluate what your business does, and determine which of the many digital marketing channels are best suited for your business's goals. Social media, for example, is a great way to build awareness for a product, service, brand, company, etc.
Spreading Word Quickly
Some forms of digital marketing are very time sensitive. Sometimes, you don't have several days to generate a new campaign. The sale ends this weekend, or the news just broke and you want to get it out there as soon as possible. Social Media allows companies to share information in just a few minutes and with the click of a button.
Branding
When aesthetics count, and a lot of the time, they do, the branding power of social media can help a business really carve out who they are, what they represent, and what kind of consumer they're trying to connect with. Not only by posting or advertising a product or service, but by sharing captivating lifestyle content which helps consumers envision their lives utilizing the products or services in question.
Growing Your Following
Instagram and Facebook ads and posts can help a business grow their following on those very same platforms. Not only do these followers then become potential buyers of your products or services, but they also help shape the public's perception of a business. The more followers you have, the more likes, comments, subscribers, or reviews you can garner, and these elements all accumulate to benefit your business's growth.
​Stop Wasteful Instagram & Facebook Ad Spend
There are many benefits to having a professional manage your social media ads and posts. One of those many benefits is that we'll always be on top of new platforms, ad types, features, and trends.
We'll be able to leverage the latest and greatest methods of promoting your business, while simultaneously ensuring the core of your effort is polished, minimizing wasteful ad spend, so that your ad budget can work more efficiently.
Very recently, we saw an Instagram ad for a small business. The only problem was, the ad was for a local business in New York. We're located in Florida. They can't render their services here, so we shouldn't have been seeing that ad here.
Additionally, the ad had a date on it from several months ago. No one updated the copy. No one set a local geographic target. Money down the drain.
It's pretty easy to waste money in this way on social media as well as other digital marketing platforms. We've been seeing it for years, and we hope your online ads are in better shape.
If you're new to running marketing campaigns on social media sites, great, you'll never have this problem working with us. And if you've had a similar issue in the past or maybe even currently, well, then we're glad you found us!
Lead Generation Done Right
We hope you've learned a bit more about the ideal use of social media advertising. If your business sounds like a good fit for social media ads and posts, wonderful. Feel free to contact us for a free estimate on social media marketing services. If your business provides a product or service there's already a demand for, and you just want to do your best to earn your slice of the pie, ask us about our pay-per-click marketing services, which are better suited for generating leads, calls, and sales. You'll get better results for less spend, and you can thank us later. :)
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Array Marketing Solutions
980 North Federal Highway
Suite 110
Boca Raton, FL 33432
Locally serving West Palm Beach, Boynton Beach, Delray Beach, Boca Raton, Fort Lauderdale, Miami, and surrounding areas.
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